02. Stereotyping
Timing
© Karl A. Foster 1998, Watercolour and Paper Collage.
Colour rough for Milestone Design who worked on a campaign for the Hyundai Car Company. This image is one of seven that I was commissioned to produce. The client required a pastiche of Henri Matisse paper collages. They could not hire Nicky Dupay who does this sort of thing for a living and asked me to emulate this technique. Hyundai rejected this colour rough and I was not surprised. Why do art directors insist on asking Illustrators to produce work that bears no reference to the work contained in their portfolio? I vowed after this experience that I would turn down this sort of work in future and insist that they ask me to create work more suitable to my usual output. This is another challenge for illustrators.